![]() ![]() Here are some tips on how to get your ads eligible for the top spots: How you can help your ads make it to the top To be eligible for a top spot, your ad needs to meet the relevant Ad Rank thresholds. The thresholds required to appear above search results are generally greater than the thresholds required to appear below search results, which is why ads above search results typically have higher CPCs than ads below search results. This article gives you some tips to improve your ad's position Keep in mind ![]() Your ad's position on the page is determined by your Ad Rank – a combination of your bid, auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the context of the person’s search (location, device, time of search, search terms, the other ads and search results on the page, and other user signals and attributes), and the expected impact of assets and other ad formatting. Only up to four ads are eligible to show above the search results. ![]() When people search on Google, text ads can appear above or below the search results.
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